Advisory Wizard
The file takes longer than the advice
The thinking is done in the meeting. The rest of the week goes on writing it up: fact finds, research, reports, review packs. It is the least valuable time an adviser spends and the hardest to protect.
For UK financial advice firms
Streamline the process. Focus the advice.
Advisory Wizard is an AI-assisted financial planning platform. It drafts the fact find, the risk profile, the cashflow and the suitability report. Every one of them then goes in front of a named adviser to review, amend and affirm before a client ever sees it.
Advisory Wizard is technology for authorised financial advisers. It does not provide financial advice, and no output of the platform is a personal recommendation.
Why now
Three pressures arriving at the same time
Every advice firm in the country is feeling at least two of these. Most software answers only the first.
Consumer Duty asks you to show your working
Good outcomes now have to be evidenced rather than asserted, at the file level and across the book. That evidence has to come out of the same records the advice was built on, or it is a second job.
AI is arriving faster than the governance for it
Advisers are already using general-purpose AI tools. The question a principal has to answer is not whether AI is in the process, but whether the firm can explain what it did and prove who decided.
The platform
One system, from first meeting to signed report
Planning tools built for the way advice is actually done, with the client record underneath all of them, so nothing is typed twice and nothing is assembled the night before a review.
Fact find & onboarding
A structured digital fact find, client questionnaires that clients actually finish, and onboarding that runs from letter of authority through to electronic signature.
Risk profiling
Attitude to risk, capacity for loss and required return, each with a written rationale, and the adviser's judgement recorded alongside the score rather than hidden behind it.
Cashflow modelling
Projections and Monte Carlo stress-testing, with every assumption stated on the face of the output and changeable in front of the client.
Suitability reports
Drafts the full report from the file (objectives, rationale, risks, costs and charges) and flags every gap it cannot answer for the adviser to complete.
Meeting assistant
With the client's consent, records the meeting and drafts the notes, the actions and the follow-up email. The adviser edits and approves before anything reaches the file.
Review packs & valuations
Annual review packs built from current holdings and valuations, so the pack is ready for the meeting instead of being assembled the night before it.
Vulnerability & wellbeing
Characteristics of vulnerability captured, reviewed and evidenced as part of the file, with the sensitive detail handled to a higher standard than the rest of the record.
Document intelligence
Reads provider statements and policy documents and pulls the figures into the file, with the source shown beside every number and conflicts flagged rather than silently resolved.
Consumer Duty & compliance
File-completeness checking, price-and-value assessment and outcomes MI, produced from the same records the advice was built on, not re-keyed into a separate spreadsheet.
Our approach
The AI is built the right way round
Accountability for client outcomes does not transfer to a software provider, however capable the technology. Advisory Wizard is designed on that assumption rather than around it.
The adviser decides
There is no route from an AI draft to a client without a named adviser reviewing, amending and affirming it in between. That is enforced by how the software is built, not promised in a policy document.
Rules first, AI second
Deterministic suitability and risk logic sets the boundaries the AI works inside. It is the hybrid design of rules plus machine learning that produces an output a firm can actually explain afterwards.
A trail you can show
Every AI contribution is logged: what was suggested, when, by which version of the system, and what the adviser decided to do with it. When someone asks how an outcome was reached, there is an answer on file.
Client data is not training data
We do not train AI models on your clients' information. Personal identifiers are minimised before anything is sent for processing, and the most sensitive fields are encrypted at rest.
These commitments are our answer to the FCA's Mills Review, published on 6 July 2026, the first regulator-led study of how AI will reshape retail financial services. Its analysis is direct: the existing framework works where the human decides, and comes under strain where the human is reduced to observing. We intend to stay, permanently, on the side where the adviser decides. Read our full response to the Mills Review.
Who built it
Built by an adviser, in an advice firm
Advisory Wizard was not specified in a workshop and handed to a development team. It was built by a practising chartered financial planner, inside a working UK advice firm, to solve the problems that were costing him his own week, and it has been used on real client work throughout.
That shows up in two places. The first is the detail: the software assumes how advice is genuinely done: households rather than individuals, reviews that arrive whether or not the file is ready, clients who answer half a questionnaire. The second is the compliance thinking, which is structural rather than a layer added at the end. When the person writing the software is the person who has to defend the file, the evidence trail stops being a feature request.
It is also why the roadmap is deliberately narrow. Advisory Wizard is planning-led practice software for advice firms. It is not a platform, not an asset manager, and it will not be moved into giving advice.
Company
Where things stand
We would rather tell you exactly what stage this is at than imply a scale we have not reached.
- Company
- Advisory Wizard LtdRegistered in Wales, company number 17336751
- ICO registered
- ZC218711Data protection registration with the Information Commissioner's Office
- Incorporated
- 13 July 2026Private company limited by shares
- Based
- Swansea, WalesDevelopment and support are UK-based
- Data location
- European UnionHosted in Frankfurt; UK GDPR applies throughout
- Stage
- In live use at its first firmCommercial licensing to further firms from late 2026
- What we are not
- An authorised firmWe supply software to authorised firms; the firm gives the advice
Get in touch
See it run on a case of your own
The most useful demonstration is your own file type, not ours. Tell us the firm, roughly how many advisers you have, and when suits, and we will walk you through it end to end.